To create a prototype of a product or business idea can seem difficult. In the Step 8 of Creative Steps 2.0 workshop participants have a task to create a business prototype. How do they do it?

During the Step 8 of Creative Steps 2.0 workshop (read more about this step → here) Creative Teams create the first demo version of the new product/service. The time reserved for prototyping is 8 hours to achieve the best results.

How do they proceed? First briefly and clearly formulate what is the product/service – in maximum 2 sentences! Do outsiders understand it? If not – reconsider it! Next – use all possible visual aids to make a sample of the new product/service. If the new product is something tangible, probably you will use various available materials to prototype the product. If your product is new service or combination of product and service, you might use tools such as “customer journey” to visualize customer´s experience with your new service. After that present it to an outsider, get feedback and improve, improve, improve!

By prototyping, participants learn to transform an idea into a visual format what can help them to better understand the business idea. This activity helps participants to realize that great ideas need to be transformed into something that is needed for a real customer – they learn what their new product/service really is!